• Founder-Made

    Created by startup founders between rounds.

    Built with the same energy as a late-night pitch deck edit.

  • Field-Tested Prophecy

    “I pulled The Tower and then production went down.”

    Shockingly accurate. Mildly concerning.

  • Internet-Native

    Equal parts tarot, startup lore, and meme culture.

    If you have ever trusted vibes over data, this is for you.

WHAT’S IN THE DECK

  • 78-card tarot deck
  • Fully illustrated, startup-themed reinterpretation
  • Major Arcana reimagined as founder fate
  • Four custom suits including Capital
  • Printed on premium cardstock
  • Designed for actual readings or ironic use

Who This Is For

  • Founders between rounds
  • Operators who survived a reorg
  • Investors who enjoy gallows humor
  • Startup friends who already own too many hoodies
  • People who treat product decisions like divination

THE STORY

This deck was created during downtime between startups, which is to say, during a period of mild existential questioning and excessive Notion usage.

We kept noticing how many critical startup decisions are made under conditions that look suspiciously like ritual. Pitch decks. Partner meetings. Term sheets. “Circling back.” Waiting for replies that may or may not arrive. Interpreting silence. Reading tea leaves.

Tarot turned out to be a surprisingly good metaphor.

Traditional tarot is not about predicting the future. It is about pattern recognition, reflection, and narrative. Startup life is the same, except with more dashboards.

So we took the structure of a classic tarot deck and translated it into startup language. The Major Arcana became founder fate. The suits became forces every company wrestles with. Capital, burn, growth, control.

The result is a deck that is funny, familiar, and occasionally unsettling.

It will not tell you what to do. But it might tell you how it feels.

What you're getting

  • Standard tarot size
  • Matte finish
  • Thick, durable cardstock
  • Ships in a sturdy tuck box
  • Print-on-demand for minimal waste

FAQ

Is this a real tarot deck?

Yes. It follows the structure of a traditional 78-card tarot deck, with fully illustrated cards and consistent symbolism. It is playable, readable, and intentionally designed.

Do I need to know tarot to use it?

No. You can use it intuitively, as a conversation starter, or purely for fun. Prior tarot experience is optional.

How is the deck printed?

Each deck is printed on demand using premium cardstock with a matte finish to ensure durability and consistent quality.

Can I actually do readings with this?

Yes. Daily pulls, team readings, pre-fundraise consultations, or post-mortems are all valid use cases.

Will this help my startup succeed?

Probably not. But it might help you emotionally process what happens next.

Is this a good founder gift?

Yes. Better than another book about grit.

The deck is ready

Your runway might not be.

Buy the Deck